So that all our issues look like they're from the same magazine we are keeping the slogan and some of the other conventions the same. For example on all the front covers there is a black background, a bottom strip, and the same title just a different background shade. Also on the double page article all the issues will have a lyrics column on the left handside. By doing this hopefully all our issues will look like they're from the same magazine. So that if put on a shelf in a shop next to other magazine's no one would suspect it's not a real magazine.